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Why Rebranding Is Your Small Business’ Next Move to Boost Revenue and Find More Ideal Clients You’ve heard it said before: you have to spend money to make money. But as a small business owner, the thought of shelling out for a rebrand can be daunting. But here’s the truth: the return on investment from […]

The Return on Investment of Rebranding

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In the world of entrepreneurship, nothing is more rewarding for me than witnessing a fellow mompreneur’s business flourish. Recently, I caught up with Kimberly Melot, the owner of Intentional Massage. We reflected on her journey since launching her business and website a year ago. What has had the biggest impact on her transformation? How has her website played a role?

massage website on macbook computer on desk

Journey to Independence: Intentional Massage’s Transformational Growth

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In the world of business, there are two words that you’ve undoubtedly heard countless times: marketing and branding. At times, they’re used interchangeably, but are they really the same? Spoiler alert: they’re not! 🙅‍♂️ What’s the Difference? Before diving into the nitty-gritty, let’s clarify the difference between marketing and branding. Branding is about who you […]

marketing versus branding

Marketing vs Branding: The Power Twins of Business Success