Why Rebranding Is Your Small Business’ Next Move to Boost Revenue and Find More Ideal Clients
You’ve heard it said before: you have to spend money to make money. But as a small business owner, the thought of shelling out for a rebrand can be daunting.
But here’s the truth: the return on investment from rebranding can not only cover the cost of the rebrand itself but also bring in more of your ideal clients – the people you love to work with and who have no problem paying you.
Rebranding: More Than a Facelift
Rebranding is not just about a new logo or website design. It’s about refining your business’s identity, improving your online first impression, and more importantly, honing in on your target audience.
Yes, the trend of niching down is a trend for a reason! If you’re trying to speak to everyone, you’re effectively speaking to no one.
By clearly defining who your ideal clients are, what they care about, and how you can help them, your marketing efforts become more effective and efficient. This means a higher conversion rate on leads into paying clients – which translates to increased revenue.
How It Really Works
Recently, one of my past clients and I met up for sushi and she shared this story with me that illustrates the power of rebranding. She shared how she had just booked an ideal client, someone who she vibed with and who had no problem with paying the rates for her premium service ($2,000+).
They met virtually for an initial consultation meeting, a pretty standard practice in her area of work, but it was just a formality in this case. The woman had already decided she wanted to work with my client before the meeting ever started – she said so during the meeting. My client’s website and social media were all she needed to see to know they were a good fit, she said.
In a field where multiple interviews are normal to find the right fit for the service, this person already knew she wanted the value that my client was offering – and from her specifically. The woman didn’t even interview any other candidates.
Is Specialized Rebranding Worth It? Couldn’t I Work with a Designer Myself?
If you’ve ever considered engaging a designer, a web builder, and a professional copywriter for your rebranding, and felt overwhelmed, I get that. It is overwhelming. But with me, you get the trifecta of rebranders all in one place. I’m a professional copywriter by trade and now a brand and web builder for small business owners like you. You get a guide who will take you through the process, and make you look good.
My all-inclusive branding and website package is perfect for small businesses looking to elevate both their visual brand, voice, and website. The result? A sleek, easy-to-navigate new website that speaks to your ideal clients.
You can choose to bundle my services or pick just one, such as branding. However, for the best results, I recommend my all-inclusive branding, copywriting, and website building package.
What Do You Get With a Branding Package?
Here’s what you can expect from my comprehensive brand package:
Name Development
Whether you’re starting from scratch or not quite feeling your current business name, let’s work together to craft something creative yet clear.
Copywriting
Words are powerful. They can make or break a customer’s decision to get on board. Through my brand quiz, we’ll gather all the information needed to create your compelling tagline (and website copy, if necessary).
Custom Colors and Fonts
Your color scheme and choice of fonts say more about you than you might think. Together, we’ll select colors and fonts that are both professional and approachable.
Logo Development
The best logos are simple, clear, and readable at any size. We’ll pick a motif and curate 2-3 logo choices for you, incorporating your chosen colors and fonts.
Brand Book
You’ll receive a PDF brand book that will prove invaluable when working with designers, copywriters, marketers, and the press – ensuring a consistent look for your brand.
Small Business Coaching
Starting a business is a big deal. As your branding consultant and certified coach, I’ll guide you step by step throughout this journey. I’ve been around the block when it comes to business tools and solutions, so I can help recommend quality technology and printing solutions, if needed.
Design Tutorial
I set up your whole brand suite in Canva Pro so you have your colors, fonts, and logos at your fingertips to use in Canva Pro’s thousands of design templates. If you need a business card design, I throw a business card template in for free as well!
Need A Website Too?
My all-inclusive branding and simple website package is just what you need. It includes everything mentioned above, plus:
Squarespace Customized Website
A customized, easy-to-maintain website that reflects your new custom brand. Squarespace’s intuitive web builder/editor and ongoing 24/7 customer service help you rest assured you’ll always have someone you can call or chat with.
Drive Your Site Yourself
You’ve got the keys but you need a quick driver’s course! A 1-hour learning tour of your new website will empower you to make edits as your business grows and evolves.
Professional Copywriting
I use a StoryBrand based website method to invite customers into the story of doing business with you. This helps capture and maintain their attention while they cruise through your website. This includes copywriting of up to 600 words per page. Up to 3 services pages. A blog and your first blog post, up to 400 words, if needed.
Technology Integrations
Domain set-up, Email newsletter sign-up, Online scheduling, and Payment integration, if needed. E-commerce plans available for an added cost.
Let’s Make Your Small Business Shine
Rebranding is worth it. My clients have seen their businesses take off to the next level once they make the investment in their professional online presence.
Are you ready to take the leap and invest in your business’s future? Remember, rebranding is not an expense; it’s an investment. An investment that can bring you closer to your ideal clients and a bump in revenue.
Let’s reshape your brand and make your business shine. As your guide, I’ll help you invite new ideal clients into the story of doing business with you.
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