The Blog

Learn More About What Colors Convey in Your Logo and Branding When it comes to building your brand identity, there’s one powerful tool that often gets overlooked—color. It’s more than just a visual choice; it’s an emotional experience that connects with your audience on a deeper level.  Whether you realize it or not, the colors […]

If you’re like most small business owners I know, especially those awesome women at the helm, there’s a good chance you’ve come across GoDaddy in your quest for internet presence. They’ve become a household name — almost synonymous with getting your business online. But here’s the thing: as soon as you pocket that domain, it’s […]

Why Rebranding Is Your Small Business’ Next Move to Boost Revenue and Find More Ideal Clients You’ve heard it said before: you have to spend money to make money. But as a small business owner, the thought of shelling out for a rebrand can be daunting. But here’s the truth: the return on investment from […]

In the world of entrepreneurship, nothing is more rewarding for me than witnessing a fellow mompreneur’s business flourish. Recently, I caught up with Kimberly Melot, the owner of Intentional Massage. We reflected on her journey since launching her business and website a year ago. What has had the biggest impact on her transformation? How has her website played a role?

In the world of business, there are two words that you’ve undoubtedly heard countless times: marketing and branding. At times, they’re used interchangeably, but are they really the same? Spoiler alert: they’re not! 🙅‍♂️ What’s the Difference? Before diving into the nitty-gritty, let’s clarify the difference between marketing and branding. Branding is about who you […]